Essence Vapor is a premium e-liquid company that is dedicated to finding the perfect balance between amazing flavor and organic, all-natural ingredients for a cleaner vaping experience. All of our flavors have been developed using certified organic USP vegetable glycerin, certified organic flavor extracts, and only the highest quality cold-extracted nicotine available. Our e-liquids never contain artificial flavorings, PG (propylene glycol), dairy, gluten, sugar, or GMOs. We believe this results in a superior vaping experience for the user, while reducing our production footprint on the environment. Taste the difference. Taste the essence!
An avid outdoorsman with a passion for botany and wildlife, I’ve always found myself drawn to the natural world. Growing up on a small farm in Kauai, my respect for nature was instilled early. My love for plants led me to study horticulture, arboriculture, and botany in college, and I graduated with a degree in Environmental Science and Policy. After I finished school, I really wanted to start a business that kept the environmental fundamentals that I held so dear to my heart at the forefront. And so in mid-2014, Essence Vapor was born. It took several months of work to develop some of our flavors, and it is my hope that you enjoy vaping them as much as I enjoyed creating them!
Interview with Ryan Douglass of Essence Vapor
How did Essence Vapor get started?
Ryan: “I started vaping back in 2014 to quit smoking. The e-liquid market wasn’t like it is now. There wasn’t the plethora of different producers and flavors to choose from. You had a lot of great juices, but quality control was certainly nowhere near where it is now and people were still kind of experimenting – just trying to figure out what worked and what didn’t. After a while, I got bored and wanted to try out new flavors. I started ordering flavorings and mixing my own liquids. There was a lot of trial and error to say the least! [laughs] As time went by, I started to research ingredients more. I found that PG [propylene glycol] was actually derived from petroleum and I didn’t like that at all. In an effort to create cleaner vapor, I omitted PG from all of my mixes and it just kind of took off from there. We formed the company in 2016 with the goal to produce the best-tasting, cleanest e-liquids on the market.”
Why organic ingredients?
Ryan: “For the same reason I cut the PG [propylene glycol] essentially. I found that I really enjoyed vaping the e-liquids that had the higher-quality ingredients. You could switch back and forth and notice the difference in the way you felt during and after vaping them. So, eventually, I started searching for organic flavorings to use in my recipes. Honestly, this was probably the hardest transition in making e-juice. Artificial flavorings give you a hard-hitting sweet flavor, organics is a whole different level. It might take you 50 or 60 versions of a recipe to get the organic flavors to really shine through. But, when they do, they are just so much better than those overly-sweetened artificial versions.”
“Once I made the transition to organic flavor extracts and concentrates, I didn’t look back. During my coursework in college, I studied Environmental Science and I knew how important organic farming and production methods were in regards to sustainability. That just solidified everything with Essence Vapor. In sourcing only organic, all-natural ingredients, we saw an opportunity to reduce the carbon footprint on the planet and help make a difference. Although we’re not a massive company yet, I’m pretty proud of that. With the thousands of gallons of organic VG [vegetable glycerin] and organic flavorings we’ve used to produce our products, I would say that’s a win for Mother Earth.”
Why PG-Free? Doesn’t that affect flavor?
Ryan: [laughs] “That’s probably the number one question that I get from people. A lot of vapers in the community equate propylene glycol with flavor because of its use as a flavor carrier in conventional [artificial] e-liquids. Because we use such a high amount of organic flavorings in our recipes, we don’t have to sacrifice taste. It costs more to produce them at those rates [of flavoring], but you really get the best of both worlds. Besides, VG [vegetable glycerin] produces a lot more vapor than PG, so you’re getting more vapor in each hit when you’re vaping a Max-VG [100% VG] liquid like ours.”
“I’ve had some [vape] industry people tell me that I’m bad mouthing PG and this and that, but in the research that I’ve done and talking to so many people about [PG], I just can’t get behind inhaling a petroleum derivative every time I want to vape. It’s recently become a pretty hotly contested topic in the vaping world [both laughing]. It’s nice because we have a lot of customers that are pleased to find a liquid that is PG free when they check us out. Some just don’t want PG in their e-liquids and some are actually suffering from allergies to PG, so we provide a product that works for them. I should also add that PG can’t be used in products that are certified organic, so that was a deal breaker for us as well.”
What is the goal behind Essence Vapor?
Ryan: “We really just want to keep producing the best tasting, cleanest e-liquids available. So much work has gone into what we’re doing here and I just want to keep sharing it with the world. You can’t beat the feeling you get when we receive that customer feedback and they’re just so happy to be enjoying what we’ve created. We’re doing our best to bring longevity to our product niche. With [the FDA’s] PMTA coming up in 2022, we really just want to keep doing what we’re doing and make it through that. It’s a bit of a scary feeling to feel like our industry is under attack by politicians and those that don’t understand how effective vaping has been at getting people to quit smoking and it would be a shame to lose that.”
The new bottles have the USDA Organic Certification. How did you go about getting the certification?
Ryan: “Yeah, we are super excited about working with the USDA certification program to get our full line of liquids certified! This is something we wanted to get done a while back, but we’ve grown so quickly that it kind of got put on the back burner. The process is really meticulous, time consuming, and expensive, so I’m glad we’ve finally got that done and off of our plates [laughs]. Even though we’ve been using the same ingredients since day one, I think it gives peace of mind to the end consumer and provides credibility which is important. We have all ten of our flavors certified organic and the updated labels will be on all packages soon.”
What is in the future for the company?
Ryan: “Like I said, I really hope our elected officials see the benefits to public health in regards to vaping. If common sense prevails and we can keep the lobbyists and special interest groups from influencing vape-related legislation, I see this company continuing to grow well into the future. Everyone here just loves what we do and I hope that we can continue that momentum. While the FDA regulations prohibit us from adding new flavors or changing recipes, we are definitely looking to constantly improve our business model by learning from what works and what doesn’t, and growing in the process.”
Anything else you want to add?
Ryan: “Yeah, I want to thank our team here at Essence Vapor. We have some of the best people in the industry helping us and I’m super grateful to work with these guys. Phil, Luke, Jamal, Matt – you guys rock. I also want to thank my wife Mackenzie. She has been by my side since I started this company and I honestly couldn’t have done it without her. Last, but certainly not least, I want to thank our retailers, distributors, and most importantly, our customers. Without them, we wouldn’t have the thriving business we do and we are eternally grateful.”